Inbound marketing by definition is creating quality content to draw people towards your company through organic means. Paying for ads, buying email lists and wasting money on branded trinkets is the old school way of thinking and considered to be outbound marketing tactics.
When was the last time you bought from a company because of a giant billboard you saw? According to a recent Nielsen study (2013)
- 36 percent of consumers trust outbound ads on social networks
- 24 percent of consumers trust in traditional forms of advertising (e.g. TV, radio, print and so on)
There is a customer life cycle that needs to occur for your marketing efforts to be considered a success. It starts with strangers turning into visitors, visitors converting into leads, leads closing into customers and customers transforming into promoters.
Inbound marketing’s cornerstone is to make marketing people love. So maybe telemarketing, print ads and those TV commercials brought in a few customers, but how many non-customers did they annoy? Would you purchase a product or service from a company that cold called you or used a telemarketing business? Annoyed people do not become delighted customers; they become critics and naysayers.
Want to switch gears on your marketing foundation and pursue Inbound marketing? Click the button below to receive your free 30-minute marketing assessment. We will sit down with you and analyze your current marketing efforts and make some suggestions on how you can significantly increase website traffic and convert more strangers into leads.