Goodbye Facebook, Hello LinkedIn
How Millennial Leaders Are Using The Platform
Remember, you heard it here first, LinkedIn is set to EXPLODE over the next year!
Ok, let’s think about this logically for a moment. Millennials grew up on social media and cut their digital teeth on platforms like MySpace, Facebook and YouTube, not to mention AOL Instant Messenger (an oldie but a goodie!). So, as they grow and mature in their career, what do you think their choice in social media platforms is going to be?
More and more millennials are using LinkedIn to build their networks as well as share and gain expertise. About 38% of all LinkedIn users are millennials, according to Forbes. With 2 new people joining LinkedIn every second, millennials’ presence on the platform will only keep growing.
So what does this trend mean for millennials?
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Whether you’re trying to get noticed, attract more prospects or build expertise, LinkedIn is the right place. It’s packed full of decision-makers and influencers – all looking for people and products for their business!
And for those in the B2B space, you couldn’t find a better place to hang out. It’s the top channel that B2B marketers use, according to Omnicore.com. It’s the first place leaders look to find quality content, while still being relatively free of junk articles.
So How Can You Get More From LinkedIn?
Check in daily: Just like you check Facebook and Instagram every day (or 8 times a day like the national average!), make LinkedIn part of your daily social media checks.
All it takes a few minutes a day to check out what your network is doing. Like, comment and share the best stuff. Not only will this raise your profile, it will help strengthen your relationships and make them more likely to help you out with connections, recommendations and other requests.
Fill out your profile: Yes, I know it takes time, but trust me, it’s worth it. The more information you share, the better able other people are to gauge your expertise. The more details and experiences you share, the more likely they are to reach out and connect with you.
Don’t be afraid to show your personality: Yes, LinkedIn is for business, but it doesn’t have to be boring. Put your own spin on business news and world events. Just like you want your website to bring your brand to life, you can do the same on LinkedIn.
Make LinkedIn work for you: Just because everyone else is using the platform for their resumes doesn’t mean you have to. Millennial Josh Fletcher of BAMF media revolutionized the way people write on LinkedIn when he went to a long-form, double-line post, according to Forbes.
With mobile in mind, he made it easy to read and engage with content on LinkedIn. And this paid off big time, as he regularly gets millions of readers for his content.
Think about what you want to get from LinkedIn and tailor your profile and posts to that goal. If you’re looking for a new job, demonstrate your expertise with smart comments on industry news. If you’re building a business and looking for new customers, share helpful information that makes their lives – and businesses – better.
With just 10 minutes a day, you can build a strong network that will keep working for you, even when you’re off doing other things. And as more and more millennials take over companies, LinkedIn will only grow in importance. So, while Instagram is fun, make some time for LinkedIn, too. Trust me, your business and your own personal brand will thank you.
- Millennials make up almost a quarter of all LinkedIn users
- As they become decision-makers and leaders, their use of LinkedIn will grow
- Investing 10 minutes a day to grow your network will help you engage with potential prospects, employees and even employers.
- Ready to get started? Follow these quick steps:
- Check in daily
- Fill out your profile
- Don’t be afraid to show off your personality
- Make LinkedIn work for you