Your Company’s Website
Is Key To Lead Generation
Website development has come a long way in the past decade, especially in the past five years with all of Google’s algorithm updates. These impactful updates are forcing businesses to seriously take into consideration their buyers’ behavior. A properly designed, fully responsive and UX/UI (user experience and user interface) centered website generates qualified leads on a daily basis.
If You Build It, They Will Come
The main purpose of a website is to generate qualified leads. However, in order to do that, it must be built around your ideal target buyer, addressing and then solving their pains. If your website can do that, then it’s only a matter of time before new prospects will take notice, consume your content regularly, think of you as an industry leader and become a customer as well.
Building a website that generates qualified leads is no walk in the park, which is exactly why we develop a marketing-strategy first. From that strategy we craft a story – a buyers journey – that resonates with them and organically enables your website to guide them through your sales process, educating them and building trust. And because your website is delivering such an optimal user experience, it will inevitably produce a lower bounce rate, increase time on page and better conversion rates, day in and day out.