Mad Icarus Media

http://www.madicarusmedia.com/social-media-marketing/

Are You Putting Enough Into Inbound Marketing?

Inbound marketing has become an epidemic. Why is that? Because it reaches today’s consumers. And in a world of digital, fast, immediate, image, content, tech this and tech that – inbound marketing is the business world’s saving grace.

Outbound marketing was our primary tool in the heyday of billboards, magazine ads and TV commercials. But now, outbound marketing takes you to a lost paradise, the islands of misfit communication, where advertisements blow away like a silent wind. Inbound marketing takes you to a treasure trove, where a million fanatically curious internet users are chomping at the bit.; and you have the ability to provide some of the juiciest bate. Inbound marketing is easily the smartest and most effective way to reach your audiences today.  So why do most inbound campaigns crash and burn? Continue reading

Is Social Media right for my business

Is Social Media Right For My Business

Last week we talked about how professional marketers ranked the top-performing social media platforms in regards to their campaign effectiveness. Fifty-four percent said Facebook was the most important; seventeen percent said LinkedIn. However, despite the popularity of these top two contenders, (and they hold that title for good reason) there are many other platforms on the world wide web, and, depending on what you’re saying, selling, preaching – another platform may be your perfect fit. Continue reading

Social media platforms that preform

Social Media Marketing: The Platforms That Perform

One of the most common questions from companies using social media marketing is “Where do I begin?” Social media is a massive world of links, pictures, memes and… well you get the idea. New creations are being churned out every day. There are so many platforms to choose from within the social media spectrum, and before marketers can create their material, they have to figure out where to present it. Some companies go overboard with the platforms they utilize; some don’t market on enough; while some just market on the wrong ones. There is a fine balance to marketing on different social media platforms, from what to show your followers, to how much, how often and to what target markets. At the end of the day, it all depends on what your company is selling. Different audiences inhabit different platforms.

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social media isn't going anywhere

Social Media Marketing Isn’t Going Anywhere!

social media isn't going anywhere

If you thought social media marketing was slowing down or losing steam; think again! Things have been heating up, new corners are being turned, new pillars being built. Statistics have shown us that social media is still making a huge impact as a marketing tool. And there are things that you need to learn, as a professional marketer, to be effective in this arena!

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Can The Halo Effect Really Help Your Website Generate Business?

The Halo Effectå
We often think of website design as a simple necessity; a place to house information that helps clients and prospects better understand our business. Unfortunately, this philosophy greatly underestimates the value of an aesthetically pleasing website – and it shows in today’s market. The sheer number of blasé websites out there is mind-boggling. From single page, pixilated designs to over-the-top showpiece websites, companies are wasting money on digital assets that are not lead-producing.

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Responsive Websites Are The Future

Each time Google updates their ranking algorithm, businesses scramble to adjust. This year is no different – except that a much larger update is taking place. In 2013, Google came out with a 1st generation mobile ranking update – this was to set the stage for this month’s huge April 21st update, where Google will begin rewarding websites that are fully mobile responsive with better rankings.

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Piles og coins

Is A New Website Worth The Investment?

Piles og coins Have you ever been to a website and thought, “Wow; this looks horrendous and I can’t find anything I want”? If so, you’re not alone. A number of websites out there are cluttered, unorganized and simply lacking in aesthetic appeal; a smorgasbord of links and information that offer no direction. To this day, there are successful businesses whose websites are still lagging behind, stuck in the 90’s, with a look, feel and experience that just screams “out of date.”. As successful as these businesses are, presently; that success will be short lived unless a shift in their website and sales strategy occurs.

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How Social Media Marketing is Just “Like” The NFL

TwitterIconHelmetSocial media is by far one of the most effective tools used in sales. It gives companies the opportunity to educate, connect with and build on their relationships with prospects and customers. It also allows for a more fun, casual exchange of ideas between other industry professionals. Social media is a powerful marketing tool, but it’s very time-consuming; liking, following, commenting, and engaging in constant online interaction can get tedious. But it seems that Google is finally answering our prayers.

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7 Steps To Content Marketing Glory

7-Steps-To-Content-Marketing-Glory So you have finally decided to give “content marketing” a try or at least entertain the notion that it might work. Great, but you have been warned, it is not for the lazy, fearful or timid. This type of marketing requires dedication and a bit of bravado. Think you have what it takes? Read on at your own success.

Top marketers have been using content marketing to produce qualified leads because customers are crying out for anything other than another salesy advertisement, interruptive TV commercial or computer crashing spam email. Face it, your customers buying behavior has changed. They research online, compare prices, vet sellers and make an educated decision before they buy. The content the buyers are reading is coming from one of two places, your competitors or you.

Below are the 7 ways to use content marketing to help you sell more and become a thought leader. This is the nitty gritty on what it is going to take to get your product/service in front of the right people – your target market.

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Want To Be On Page 1 of Google Tomorrow – Turn to Video Marketing

want-to-be-on-page-1-of-google-tomorrow-turn-to-video-marketing You finally had your company’s website redesigned but you’re not ranking as high as you would like to or even hitting page 1 of Google. Could it be the video marketing you passed on to save a few bucks? Or perhaps you didn’t think Google really cared that much about video on your website. The reality is Google spiders crawl your website looking for juicy tidbits, especially videos, to help them better index your site. Don’t let the spiders down, embrace video marketing and give them something to crawl about!

We hear it all the time, “I have no idea where to start or even how to shoot a video.” It’s ok, your inbound marketing gurus are here to help you get on page 1 of Google. Just like your video needs to have a beginning, middle and end, so does your video marketing strategy.

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4 Undeniable Reasons You Need Content That Connects

The times have changed and prospects are no longer driving from store to store looking for information to help them make purchasing decisions. They want to find information about your business quickly and efficiently.

Click the download button below to learn why you need content that connects.

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4 Undeniable Reasons You Need Content that Connects

4 Undeniable Reasons You Need Content That Connects

The times have changed and prospects are no longer driving from store to store looking for information to help them make purchasing decisions. They want to find information about your business quickly and efficiently.

Click the download button below to learn why you need content that connects.

wing

4 Undeniable Reasons You Need Content that Connects