Delivering Powerful Marketing Solutions,
Designed To Get You Results
There is no template for marketing. Your business is different and whether you know it or not there is something unique your company is doing right now! Unfortunately your customers probably don’t even know it. Time to put a voice to the hard work. Time to put a face to the business.
Knowing when and where to post your content is just as important as knowing what to tantalize your prospects with. Inbound marketing is focused on having prospects find you because you provided them with knowledge and expertise. Teach them and they will follow.
Your website should be focused on your customers experience and not about you. It needs to be mobile optimized with conversion forms, creative content, educational blogs, whitepapers and social media links.
52 percent of businesses report acquiring clients via social media sites. Why? Social media is the king of referrals. People trust companies 80 percent more when their friends refer them to the business. Moreover, Google’s algorithm has changed so much that social media signals are now one of the top ranking factors.
Analytics is more than knowing how much traffic your website gets every month; it is about reading between the lines, discovering trends, testing CTAs (calls to action) and delivering actionable recommendations to increase the conversion rate of visitors to leads.
A strong SEO foundation is based on a number of factors including social media signals, proper meta tags, page titles and relevant keywords to name a few. But more importantly, you must build a website around your customers experience, better known as CEO (customer experience optimization).
As more prospects begin to search for your company online, statistics show that websites with video content have a higher Google ranking and have a better close ratio with leads. It’s easier to press play, than read 400 words.
For those of you who are already on the HubSpot platform and are currently using their CMS system, we offer a variety of COS migration packages to help you fully utilize HubSpot’s new platform. We can fully assimilate your current website content into the new COS design or help you redesign your old website with new messaging, graphics, market strategy and all connecting to your companies unique tone and feel.