Without Consulting Analytics
ROI Is Impossible To Calculate
All of our (and your) marketing decisions should be rooted in analytics. Before you can create a plan of where you want to go, you must first understand where you have been. So before a marketing strategy is formulated or a website design is presented, we analyze your historical data to establish our starting benchmarks.
Benchmarks Before Checkmarks
These analytical benchmarks enable us to see things like which pages generated the most traffic, which CTAs (call to action) delivered the best CTRs (click-through rates) and which forms had the highest conversion rates. In essence, we take the overall pulse of your website, social media, email metrics and video engagements in order to gauge the success of your new marketing plan and tactics.
Not all data reporting software is created equal, which is why we insist on using four to five different tools to measure a client’s campaign metrics. Each tool shows us a different piece of the puzzle which allows us to develop and create successful marketing campaigns as well as make adjustments to ensure optimal results. Our analytics services are automatically built into all our marketing plans and are reviewed with our clients on a monthly basis.