Don’t Get SEO Fooled
Every website we build includes an SEO package. If you ever receive a quote and see a separate line item for website SEO, a red flag should be raised. It’s tantamount to selling a new car and the dealer charging extra to put oil in it. SEO is the oil of your digital marketing campaign, ensuring connectivity between all the moving parts and is no more an add-on to your website than a “Contact Us” page. Search engine optimization has many far-reaching parts and is no longer simply the act of keyword research alone. Yes, keyword research is still a foundational part but tactics like backlinks, UX/UI and optimized content are having a greater impact on website rankings than ever before.
We offer SEO audits and upgrades to existing websites as well as SEO consulting for companies who handle content internally. We believe SEO should be more about your marketing ecosystem than just keywords or page rankings. There are hundreds, if not thousands, of variables and factors that play a role in this process. However, there is one factor that even Google agrees trumps all … it’s creating engaging and authentic content. If your website keeps people engaged, keeps them entertained and answers their questions, Google is happy to put you on page one.