You Got The Ecommerce Sale
Here’s What You Do Now
Congrats – you got your customer to click the “buy” button. But before you celebrate, take a second and think about how you can actually keep growing your sale.
So many companies are just laser focused on getting that sale that they don’t think about how they can keep boosting their ecommerce sales.
The smart businesses realize that their customers are in a buying mood and put the options in front of them so they can easily add on to their purchase.
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Ready to see what the best ecommerce sellers do?
They use one-click upsell:
Once your customer has purchased an item, make it easy for them to get all the related accessories they need. Say you’re selling iPhones. Once they buy the phone, now’s the time to offer them chargers, phone cases, earphones, etc.
Create a section under the product that shows the most likely purchased items. Amazon is a master at this. Recommend all the related products and accessories. Keep it focused on what buyers actually need and don’t go overboard.
Most buyers will appreciate you making it easy for them to get everything in one purchase. You’re saving them the hassle of having to go and hunt it all down on your site or somewhere else.
They enhance the user’s experience:
Put together tips and videos about how to use and maintain their new product. It can be anything from how to assemble or install the new product, common mistakes people make or even how to clean or maintain the product.
Doing this shows that you care about creating long-term customer relationships and you’re not just focused on making a quick buck.
They offer perks to build customer loyalty:
Blame it on Amazon Prime – we all hate to pay for shipping now. Smart companies know this and either offer free shipping to customers whose orders hit a certain amount or offer it as a benefit to customers who sign up for a loyalty program or the company newsletter.
You might take a small loss on the shipping but it’s worth it to build that customer loyalty. Track how many customer take advantage of your free shipping offer and see if it results in bigger orders or in repeat sales. I bet you’ll be surprised.
They stay involved with their customers:
Once the sale is done, make sure you stay in touch. Send out an email two weeks after purchase asking your customer to review their new purchases. Share any links to support and educational info and videos, too. Making yourself an expert, not just the seller, is another great way to cement that relationship.
Once they’ve clicked that “buy” button, only you can lose their future business now. Think about their customer lifetime value. Are you doing enough to make your ecommerce experience legendary?
As a business owner, you’re thinking constantly about the longevity of your business, about the life of the customer and establishing relationships with your customers. So take the next step and create an ecommerce experience that builds that trust and loyalty with your customers. Trust us – it will pay off.
- If you’re not thinking about the post-sale ecommerce experience, you’re missing a huge opportunity
- Make it easy for your buyers to build their loyalty to your business with perks like free shipping
- Put all your recommended products in one place
- Build trust by offering tips and videos on how to use and maintain their new products
- Keep the conversation going by asking your customers to review their new products