Today’s Social Media Interactions
Become Tomorrow’s Qualified Leads
Let’s make something very, VERY clear; social media is immensely powerful. It has literally changed buyers’ behavior more than any other marketing tactic out there. And yes, I’m sure the first thought that popped into your mind was “Umm … yeah, not our target market!” Amiright? You would be surprised how detailed and specific some of our client’s target markets are, and still, we were able to run branding and sales ads with great success on Facebook. You never know until you try!
Social Is Only Getting Bigger
It’s hard to grasp the idea of generating leads and growing your company using the same tool that millennials use to document their dinner at Olive Garden. We get it, but our clients’ results and metrics speak loud and clear and they’re telling us that social media is powerful. The average users, especially ages 55+, are actively using social media for 25 to 30 minutes a day or more!
We believe social media marketing is about creating, maintaining and ensuring a continuous flow of positive brand awareness via daily interactions and social engagement with prospects and customers. Once a strong brand is established, social selling becomes second nature to the company. Moreover, creating a detailed funnel for selling products and services on social media requires quality content and ensuring the social media campaign is integrated into the entire digital marketing ecosystem.