Videos Drive Traffic
Videos are by far our most useful and powerful marketing tool when trying to garner the attention of prospects who are unfamiliar with your product or service. Videos are easy to watch and accessible to a much broader audience since the explosion of smartphones and mobile devices. Moreover, since most people are visual learners, it’s a great channel for product videos, explainer videos, customer testimonial videos, company culture videos, training videos, fun/viral videos, commercials and documentaries.
There is no limit to the strategic ways we use videos in marketing campaigns but one of the best strategies is to create videos for each part of the buyer’s journey – top, middle and bottom of the funnel. At each section of the funnel, strategically placed videos will engage, educate and move them further down the funnel until they’re ready to become buyers.
We use a variety of HD/4K cameras, digital/traditional lighting elements and high-end audio equipment, shot by our inhouse video crew using scripts prepared by our professional writing staff. This video is then masterfully edited with professional video software.