Email Marketing Requires
Patience & Organic Growth
Email marketing is still as vital today as it was a decade ago, however, the game plan has changed. Industry standard conversion rates are lower than ever before due in part to spam, signing customers up without consent and our personal favorite, buying email lists. Because many companies still use these tactics to build their lists, they run the risk of being flagged or even blacklisted from sending emails altogether.
Email Lists Weren’t Built In A Day
The key here is patience. It’s very tempting to buy an email list from a “reputable source” or simply assume a lead or customer wants to be on your list but this usually leads to unsubscribes, spam reporting and the delete button. As with anything, developing a strategy to build an organically-grown email list is by far the best way to go. Sure, it will take time but as people begin to trust your brand and content, they will start signing up for your content and adding you to their favorites lists.
An email marketing campaign is only as good as the list it is sent to. Assuming a client’s list is organic, email marketing campaigns can include monthly sales emails, best of blog emails, abandoned shopping cart emails, story-focused emails and, of course, the ever-popular newsletter emails. Email can be another powerful piece of your marketing plan but only when leveraged correctly and in conjunction with your other strategy-based tactics.