- First, it’s pivotal to understand you need to be creating content, as in ALL types of content. It can be videos, blogs, whitepapers, podcasts, infographics … anything you know your target market would enjoy consuming is what you should be producing.
- Second, your content must provide value. If your company is writing blogs about how awesome your products or services are, no one is going to read that. People hate sales pitches and can smell them a mile away. Educate, entertain and help solve their pain.
- Third, proper content needs to be able to be consumed in a variety of ways. An awesome blog showing someone the “5 Ways To Avoid Paying Too Much At A Car Dealership” isn’t going to be very useful if a prospect can’t read it on their phone while at the dealership because your website isn’t mobile responsive. It’s a wasted piece of content, no matter how good it is.
Our professional writers attend every marketing meeting in order to understand your products and services, see through the eyes of your target buyers and empathize with the pains, issues and questions they need answered. When content is designed to do this, it naturally builds trust and authority in your brand which as we know, leads to sales and lifetime customers.
All of the content that we create is custom, unique pieces that are tailored to your company and your target market. It is strategically researched, keyword optimized, properly formatted and uploaded to your website and social media assets.