7 Ways Keywords Can Open The Door To New Leads
Keywords are the foundation and structure of a SMART marketing campaign. By integrating keywords into blogs, headings, page titles and content you will soon find more and more organic traffic flowing to your website.
Did you know that search engines have less than one second to analyze a page on your website? One second may not seem like enough time to properly categorize a website, but spiders crawl millions of pages a day, so one second is all your website might get. To make the most of this fraction of time, you need to ensure your website is optimized to help the spiders properly categorized your content and drive customers to you.
Specifically you need keywords to accurately describe your business or service. They only way to do this is to focus on the user, not the search engine. Try using the same keywords that your buyers use and avoid the mistake of talking OVER them. Using detailed industry terms, acronyms, and business jargon may confuse, annoy and even break that emotional bond they have formed with your business. You may be a seasoned vet in your industry but all that wisdom may not be common knowledge to potential buyers. Think like your buyers and remember; your website was built for your buyers.
For example, using single keywords like “truck” will not enable your website to rank high, meaning it won’t show up on page 1 or even page 10 of Google. However, if you use a long tail keyword, such as “Black Z71 Chevy Truck” you have a better chance of your website ranking for this phrase because you may be one of the few websites using that series of words together. Consumers already know what kind of car or truck they are looking for, so thinking like your buyer will allow you to build a better website tailored to your target market.
Keywords are also essential in ramping up your inbound marketing content. By building content around low difficulty keywords (words that are not frequently used by other websites) and higher search volume keywords (words used frequently by buyers) can put your company’s website in front of customers who are already interested in your product.
Subsequently, there is an alternative opinion on using the low difficulty, high search volume combination: low difficulty equals low search volume. Don’t be fooled, low search volume isn’t necessarily bad. In this low search volume area there is an opportunity to be the authority on this topic. If you are one of the first websites to offer content on a new and unique service Google indexes your website as one of the first sites to offer these keywords. Being the authority in your market is a sure fire way to bring in leads by the truckload. So, if you are an emerging company, one who has something unique or remarkable to say don’t be afraid to use keywords that may not have great search results. Remember, you are building content that makes you the leader not the follower.
Things to remember:
- Research and understand your target market
- Go beyond single keywords and experiment with long-tail variations
- Remember the higher the search volume level the lower the chance of being found
- Focus on one keyword per piece of content (Blog, individual website page)
- Build your site for your target market, not the search engines
- Don’t stuff keywords into content, pick one long-tail keyword phrase
- Focus on relevant keywords with low difficulty
Want more educational info like this? Check out some of our other blogs.October 29, 2016