Is Your Website A Digital Brochure Or A lead Generating Tool?
The average person will spend 10-15 seconds on a homepage before making a single critical decision. Is this what I am looking for? If you have a dull, uninteresting website, your chances of converting that prospect slip every second.
A digital brochure is really just a website with pretty pictures and very little content. These types of websites are not capable of educating, entertaining and converting people into leads. These website lose tons of leads everyday. More than 80 percent of all searches start online. Is your website setup to capitalize on the increasing number of people flocking to the internet?
The key to building a lead generating website encompasses all of the strategies we mentioned on our services page as well as monitoring metrics like:
- Social media signals
- Number of indexed pages
- Traffic (organic, direct, referral, social media)
- Bounce rates
- Mobile optimization
But these are just a few of the hundreds of thousands of variables search engines use to help rank your website. Want to learn more about how your company can invest in and build a lasting website that will out perform those prefabbed, run-of-the-mill ones? Click the button below to schedule your free brainstorming session with our marketing consultants.