Traditional SEO; from keyword stuffing to the old bait and switch technique; have become the bane of some companies existence. Even though those black hat techniques may have brought in tons of traffic in the past they actually only served to hurt the companies brand and contribute to a higher bounce rate now. Google has changed the game, and now demands website owners focus on the end user and build meaningful websites.
What does this actually mean? Google wants websites to provide a meaningful experience with quality content. The days of building websites to fit the needs of the search engines are dead. Gone. Those companies that claim they can make you #1 on Google tomorrow are wasting your time. A website focused on the end user will not only convert leads into clients, it will also organically increase your Google ranking.
Want to really rank high on Google, the right way? Follow these 5 quality guides.