Inbound marketing has become an epidemic. Why is that? Because it reaches today’s consumers. And in a world of digital, fast, immediate, image, content, tech this and tech that – inbound marketing is the business world’s saving grace.

Outbound marketing was our primary tool in the heyday of billboards, magazine ads and TV commercials. But now, outbound marketing takes you to a lost paradise, the islands of misfit communication, where advertisements blow away like a silent wind. Inbound marketing takes you to a treasure trove, where a million fanatically curious internet users are chomping at the bit.; and you have the ability to provide some of the juiciest bate. Inbound marketing is easily the smartest and most effective way to reach your audiences today.  So why do most inbound campaigns crash and burn? Continue reading →