Did you know that 79% of marketing leads never convert into sales? So for almost 8 out of every 10 clients that designate themselves as potential buyers, only 2 of them actually buy. As a company, this is money slipping through your fingers, but there is good news; you can change that.
What if I told you that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost per lead and those leads produce 47% larger purchases than non-nurtured leads. The question is no longer “why”, but “how”. The process by which a company takes a potential buyer or lead from the beginning stages of their purchasing decision all the way to the end of their journey to when they become a sale is known as the “sales funnel”.