One of the most common questions from companies using social media marketing is “Where do I begin?” Social media is a massive world of links, pictures, memes and… well you get the idea. New creations are being churned out every day. There are so many platforms to choose from within the social media spectrum, and before marketers can create their material, they have to figure out where to present it. Some companies go overboard with the platforms they utilize; some don’t market on enough; while some just market on the wrong ones. There is a fine balance to marketing on different social media platforms, from what to show your followers, to how much, how often and to what target markets. At the end of the day, it all depends on what your company is selling. Different audiences inhabit different platforms.